About Me
As a copywriter, I am an individual who has learned to combine her passions for writing, fashion, and e-commerce to use them as means to inspire herself and others in unexpected ways.
To me, writing copy is more than just a tool to market or sell an item; I take pride in having the ability to use words to not only reach consumers and make the product sound appealing. but to truly be able to convey a brand's message and mission. In my opinion, fashion is much more than meets the eye. It is a copywriter's duty to peel back the invisible layer and provide customers with a personal connection to the given imagery and descriptive words for the ideal shopping experience.
My extensive experience as an e-commerce specialist has allowed me to approach digital marketing from a unique perspective. Over the eight years I have spent working in the industry, I have mastered the art of being able to analyze sales figures and customer behavior to produce the most effective marketing campaigns, email blasts, and SMS notifications. The ability to understand a variety of brands and adapt to their personal tone is another essential skill that I possess. Digital marketing is an integral part of any e-commerce brand's success, and I believe in executing all projects with intent and purpose.
Featured Work
Product Copy
Email Marketing
Kappa Welcome Series
Kappa Sale Series
SMS Marketing
